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Pfizer to pay $35M to settle drug marketing case

2014-08-06 23:44:06| Biotech - Topix.net

The states' attorneys general said Wednesday that Wyeth, which Pfizer bought in 2009, trained sales representatives to encourage doctors to prescribe Rapamune for uses other than preventing rejection of transplanted kidneys.

Tags: case pay marketing drug

 

Signal Hound Hires Cory Allen As Marketing Director

2014-08-06 19:57:20| rfglobalnet News Articles

Cory Allen has joined Signal Hound to develop marketing structure and strategy for the company’s growing customer base. Allen comes with a wealth of experience in website and creative development.

Tags: marketing director allen signal

 
 

TRAVEL RETAIL: Diageo switches TR marketing director, creates customer director role

2014-08-06 16:42:15| Daily beverage news and comment - from just-drinks.com

Diageo has announced a change of marketing director at its Travel Retail & Middle East (GTME) division.

Tags: travel customer marketing director

 

Content Marketing Strategy Infographic #CMWorld

2014-08-06 14:30:32| Marketing and Public Relations - M&O

Need ideas on content marketing strategy? Here are 12 from major B2B and B2C brands like: SAP, Boeing, Caterpillar, Progressive Insurance, John Deere, charity: water, Lattice Engines, Indium, BitTorrent, Altimeter Group and Kapost.   For even more insights into Content Marketing Strategy, be sure to check out the Building a Content Marketing Strategy eBook and the upcoming […]

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2014's 27 Best Value-Based Marketing Programs For Beef Producers

2014-08-06 12:00:00| Beef

Here are the latest listings of the U.S. beef industrys top value-based marketing alliances for cattle and calves. This 2014 edition is the 17th annual listing by BEEF magazine and includes a total of 27 programs categorized by consumer-based programs and calf-based programs. read more

Tags: marketing programs producers beef

 

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