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New marketing manager at John Deere

2014-09-16 13:28:06| Industrial Machines - Topix.net

Chris Wiltshire has been appointed the new branch tactical marketing manager at John Deere , from 1st October 2014. Chris replaces Gordon Day, who has elected to retire at the end of September after 31 years' distinguished service with the company.

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Southwest Airlines Understands the Heart of Marketing is Experience

2014-09-14 20:29:41| Airlines - Topix.net

I'm an author, keynote speaker and consultant focusing on loyalty at 9 INCH marketing. I have a JD/MBA with over 20 years of agency and brand experience.

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Lilly receives European marketing OK for insulin

2014-09-11 04:22:08| Biotech - Topix.net

European regulators have approved a long-lasting insulin from Eli Lilly and Co. and German drugmaker Boehringer Ingelheim that is the subject of patent infringement litigation with French rival Sanofi.

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Tinder, former marketing executive settle sexual harassment case

2014-09-09 06:48:35| Apparel - Topix.net

A former executive who accused popular dating-app company Tinder of sexual harassment and discrimination has settled her lawsuit with the startup, ending a dispute that cast a spotlight over the treatment of women in the technology industry. Lawyers for the plaintiff, former marketing vice president Whitney Wolfe, said on Monday the lawsuit had been resolved but did not provide details.

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Improve Your Content Marketing ROI Tips from 10 Experts & Brands

2014-09-07 17:03:19| Marketing and Public Relations - M&O

With over 90% of BtoB and BtoC companies investing in content marketing (study by CMI and MarketingProfs) it’s remarkable that 90% of companies are not confident in their ability to measure the ROI of their content marketing efforts (study by Contently). Information overload makes reaching customers with content more challenging than ever and business leaders need to […]

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