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Tag: marketing
Shared Value Branding: The End of Brand Marketing as We Know It?
2014-07-08 12:39:38| Beverages - Topix.net
At Unilever , a team develops partnerships with the World Toilet Organization and Vietnamese institutions to build decent sanitation in schools.
Vodafone Ghana appoints new Chief Marketing Officer
2014-07-07 19:51:23| Beverages - Topix.net
Vodafone Ghana, a telecommunication service provider, has appointed Ms Agnes Emefa Essah as its new Chief Marketing Officer with effect from July 2, 2014.
Tags: marketing
chief
officer
ghana
Rajant Adds Wireless Veteran as New Vice President of Sales and Marketing
2014-07-07 14:21:10| Wireless - Topix.net
In his new role, Byles will work with Rajant's sales force to help strengthen existing channel partnerships and integrate sales growth strategies, while building new partner and customer relationships in the oil and gas and utility industries.
Tags: sales
marketing
president
wireless
Fleet Marketing: Understand How to Differeniate Your Value Proposition
2014-07-07 07:43:00| AutomotiveDigest.com - Automotive Industry News
This week, fleet marketing expert Ed Pierce continues his monthly fleet marketing series an exclusive in Fleet Management Weekly - with his latest column: A Call to Action (for Fleet Providers): Let Content Open Doors for You." Ed begins, As any great sales person will tell you, sales is not about a great product or service, its about the customers perception of value. For fleet decision-makers, value is helping to maximize the contribution of his fleet to the companys strategic goals as well as the savings derived from controlling costs. The more meaningful the value story, the better the chance that a fleet service or product provider can begin or move along the sales process with a fleet decision-maker. Haven't yet registered for the AFLA 2014 Conference?, September 7-10, M Resort & Spa Casino, Las Vegas, NV. If you get it done by Friday, July 11th, you'll save a cool $115! Great speakers, educational sessions and plenty of networking make this event a must-attend for the savvy fleet professional. Janice Sutton Executive Editor Connect with us Follow us The Article Fleet Marketing: Understand How to Differeniate Your Value Proposition appeared first on Automotive Digest.
Tags: value
marketing
understand
proposition
RPT-Dairy Crest signs 5-year marketing deal with NZ's Fonterra
2014-07-04 01:18:28| Food - Topix.net
Dairy Crest Group Plc, Britain's largest dairy food company, said it signed a five-year deal with New Zealand-based Fonterra Co-operative Group Ltd to market and sell Dairy Crest's infant milk formula ingredient.
Tags: marketing
deal
signs
crest
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