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Senate Dems Pressure Energy Drink Makers to Stop Marketing to Teens

2013-08-01 02:55:36| Beverages - Topix.net

Energy drink makers Red Bull, Monster, and Rockstar took a pounding Wednesday in a Senate Commerce hearing about their marketing practices, which the senators argue are targeting children and teens.

Tags: marketing stop energy pressure

 

Pfizer to pay $491M in drug marketing case

2013-07-31 16:22:16| Biotech - Topix.net

The U.S. Justice Department said Tuesday that drugmaker Pfizer Inc. will pay almost $491 million to resolve an investigation into illegal marketing of the organ transplant drug Rapamune by a company Pfizer later acquired.

Tags: case pay marketing drug

 
 

Drive Service Retention with Simple Marketing Offers!

2013-07-31 14:58:20| AutomotiveDigest.com - Automotive Industry News

But I am a Service Director, not a marketing expert! Today, we have been tasked to wear several hats, some of which we are not experts at, and do not want to be. In any case, we must market relevant, Dealership Branded and useful communications to our service customers to drive traffic and retention metrics. The majority of the time our next Sales customer, will come from the service lane. Prospecting for new customers is expensive and lackluster in response. Inspect what you are doing today, by measuring your ROI response. The reports from your current marketing provider should include a 6-12 month sample. Verify with you advisors that they physically see these offers walk through the door. Pick out a few responses your vender is taking credit and quantify the communication brought them in as the report implies. Read the entire article, and take a look at the "recipe" for successful service marketing.The Article Drive Service Retention with Simple Marketing Offers! appeared first on Automotive Digest.

Tags: service simple offers marketing

 

Digital Ads Are the Focus of Automakers Marketing

2013-07-31 09:00:01| AutomotiveDigest.com - Automotive Industry News

Automakers are turning up spending and creativity as they move to more nontraditional advertising campaigns, to reach customers no longer parked in front of TVs. Find out more about where automaker marketing dollars are being spent. [More]The Article Digital Ads Are the Focus of Automakers Marketing appeared first on Automotive Digest.

Tags: digital marketing focus ads

 

Pfizer to pay $491M to resolve drug marketing case

2013-07-30 21:43:41| Biotech - Topix.net

Rapamune was approved in 1999 for use in kidney transplant patients, and the Justice Department says sales representatives were trained to market the drug for use in other patients.

Tags: case pay marketing drug

 

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