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Diamond V adds Kragel to bolster marketing

2018-03-27 11:00:00| National Hog Farmer

Diamond V recently welcomed Allyson Kragel, who has joined the company as marketing communications manager. I am excited to announce that Allyson has joined the Diamond V team, says Mike Wright, director of Diamond Vs Global Marketing & Resear

Tags: marketing diamond adds bolster

 

Indian Company Marketing Oil Absorbing Mats

2018-03-26 21:16:00| Nonwovens Industry Breaking News

WellGro Tech's nonwoven mat can be reused up to 20 times

Tags: company marketing oil indian

 
 

Diageo to rebrand Johnnie Walker Black Label in Australia amid US$12m marketing push - video

2018-03-26 14:04:00| Daily beverage news and comment - from just-drinks.com

Diageo is to overhaul Johnnie Walker Black Label in Australia as it rolls out a AUD15m (US$11.6m) campaign for the blended Scotch brand.

Tags: video black marketing australia

 

The story of NFC - How near-field communication technology is changing alcohol marketing - Focus

2018-03-26 11:06:00| Daily beverage news and comment - from just-drinks.com

In 2014, Diageo, the world's biggest multi-category spirits producer, sent out a call to the world's growing pool of start-up tech companies. The Johnnie Waker and Smirnoff owner was offering a US$100,000 prize for disruptive innovations that could, as Diageo said at the time, solve no less than "our biggest business challenges".

Tags: technology story marketing focus

 

How Anheuser-Busch InBev and Diageo are revolutionising drinks marketing - Consumer Trends

2018-03-20 10:35:00| Daily beverage news and comment - from just-drinks.com

There was a time, not so long ago, when occasion-based drinks marketing meant advertising your lager brand in an ad during a World Cup football match. Not anymore - things have become a lot more complicated since then.

Tags: marketing consumer trends drinks

 

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