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AppNexus integrates with Tru Optik's OTT Marketing Cloud

2017-11-08 14:30:10| Digital TV News

AppNexus and Tru Optik have announced that connected TV buyers and sellers using AppNexus' platform will be able to segment and target audiences based on data offered through the integration of Tru Optik's OTT Marketing Cloud.

Tags: marketing cloud ott integrates

 

This week in soft drinks & bottled water, featuring a water to enhance cannabis, Coco Fuzion's e-sports marketing push and the end of Coca-Cola's refranchising adventure

2017-11-03 15:33:00| Daily beverage news and comment - from just-drinks.com

Here's a round-up of this week's top stories from the global soft drinks & bottled water categories. Click the links to see our round-ups for beer & cider and spirits & wine.

Tags: end week water marketing

 
 

BASF, Applied Minerals Developing, Marketing Halloysite Clay-based Products

2017-11-02 16:05:00| Coatings World Breaking News

BASF will market halloysite clay-based products under a BASF trade name.

Tags: products marketing applied developing

 

Lindal Group: tapped Kashif Choudhry as global product marketing manager

2017-11-01 21:44:00| Happi Breaking News

Tags: group product global marketing

 

Discovery Communications selects TiVo Audience Works for Marketing

2017-11-01 14:30:56| Digital TV News

Discovery Communications has selected TiVos (NASDAQ: TIVO) Audience Works for Marketing, an inventory management and execution product suite that enables the company to drive ratings and viewership through audience-driven on-air promotions and cross-channel media plans.

Tags: works marketing communications audience

 

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