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Zeller+Gmelin appoints new head of global marketing

2018-01-29 16:16:00| Label and Narrow Web Breaking News

Andreas Rascher most recently served as head of product management for the printing inks division.

Tags: head global marketing appoints

 

What are the advantages of social media marketing and will it ever replace traditional media for drinks brands? - Analysis

2018-01-22 18:02:00| Daily beverage news and comment - from just-drinks.com

In the quest for authentic connections with consumers, the rise of social media has been a godsend: Never before have companies had so much data about what, when, where, how - and why - consumers buy what they buy. But, these relatively-new platforms come with their own set of unique challenges. So, when it comes to marketing, can social media ever replace traditional media for drinks brand owners? just-drinks deputy editor Lucy Britner investigates.

Tags: media social marketing analysis

 
 

Hog farmers asking the wrong marketing questions

2018-01-15 17:17:20| National Hog Farmer

Canadian risk management expert Larry Martin advises hog farmers need to spend less time on wondering what future hog prices will do and more time developing a market plan.

Tags: questions marketing wrong farmers

 

Lucas Bols appoints Dominiek Franken director of marketing

2018-01-11 18:32:00| Daily beverage news and comment - from just-drinks.com

Lucas Bols has recruited a former executive from FrieslandCampina to become the head of its global marketing operations.

Tags: marketing director lucas appoints

 

Wines of Germany eyes younger consumers with 2018 UK marketing campaign 

2018-01-11 13:14:00| Daily beverage news and comment - from just-drinks.com

The trade organisation for German wines has announced marketing plans for this year as it looks to reach younger consumers in the UK market.

Tags: germany marketing eyes campaign

 

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