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Tag: marketing
Zeller+Gmelin appoints new head of global marketing
2018-01-29 16:16:00| Label and Narrow Web Breaking News
Andreas Rascher most recently served as head of product management for the printing inks division.
Tags: head
global
marketing
appoints
What are the advantages of social media marketing and will it ever replace traditional media for drinks brands? - Analysis
2018-01-22 18:02:00| Daily beverage news and comment - from just-drinks.com
In the quest for authentic connections with consumers, the rise of social media has been a godsend: Never before have companies had so much data about what, when, where, how - and why - consumers buy what they buy. But, these relatively-new platforms come with their own set of unique challenges. So, when it comes to marketing, can social media ever replace traditional media for drinks brand owners? just-drinks deputy editor Lucy Britner investigates.
Tags: media
social
marketing
analysis
Hog farmers asking the wrong marketing questions
2018-01-15 17:17:20| National Hog Farmer
Canadian risk management expert Larry Martin advises hog farmers need to spend less time on wondering what future hog prices will do and more time developing a market plan.
Tags: questions
marketing
wrong
farmers
Lucas Bols appoints Dominiek Franken director of marketing
2018-01-11 18:32:00| Daily beverage news and comment - from just-drinks.com
Lucas Bols has recruited a former executive from FrieslandCampina to become the head of its global marketing operations.
Tags: marketing
director
lucas
appoints
Wines of Germany eyes younger consumers with 2018 UK marketing campaign
2018-01-11 13:14:00| Daily beverage news and comment - from just-drinks.com
The trade organisation for German wines has announced marketing plans for this year as it looks to reach younger consumers in the UK market.
Tags: germany
marketing
eyes
campaign
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