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Smithfield Foods names Zimmer chief marketing officer

2016-12-05 06:00:00| National Hog Farmer

Smithfield Foods Inc. announced today the appointment of Tim Zimmer to chief marketing officer. In this role, Zimmer will lead Smithfield’s brand strategy for Smithfield, Eckrich, Nathan’s Famous and all other brands in the company’s portfolio. He will be responsible for domestic marketing activities across all channels for Smithfield’s Packaged Meats Division. read more

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Ford F-150 Pickup Serves as Marketing Platform for Car Products

2016-11-30 23:19:59| K&N Racing News

Jonathon Brothers, Regional Sales Manager for Metra Electronics, drives a 2016 Ford F-150 pickup truck as a daily driver and business vehicle. The truck serves as a platform for car products manufactured by many manufacturers and is showcased at various dealers and special events.

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TopRank Marketing Team Members Tell-All

2016-11-22 17:26:21| Marketing and Public Relations - M&O

No matter your profession, its safe to assume that you likely spend most of your waking hours at work. And even when youre not at work, youre often thinking or talking about work. Lets face it, when you get together with your friends and family, its inevitable that at some point youll end up either ranting or raving about your job. But what causes some people to love where they work and others to loathe it? Its my belief that it boils down to three simple things:Do you like what you do?Do you like the people you work with?Are you growing as a professional?Your chosen career shouldnt be a grind, it should be something that youre passionate about. As marketers, we work in an ever-evolving industry that brings new changes (and challenges) almost daily. Its not always easy to find the right company that has both the reputation as well as the culture that will make it a fit for you personally. The leadership team at TopRank Marketing has worked very hard to help the team create work we can be proud of and develop a culture that makes everyone feel at home. But dont just take my word for it. I reached out to some of our TopRank Marketing team members and asked them: Why do you enjoy working at TopRank Marketing?TopRank Marketing Team Members Share InsightsJolina Pettice - Vice PresidentI actually get this question a lot when Im interviewing candidates for TopRank Marketing. The answer has evolved over the years to be honest, but lets go way back.My first goal when interviewing at various agencies around the Twin Cities was to put my degree to work.My second goal I didnt want to be bored. I remember telling Susan Misukanis (President of TopRank Marketing) in my interview that while Im a fiercely loyal person, if I find myself looking at the clock during the day, longing for the day to be over, Ill know this job isnt for me. I had worked more than one job at a time for most of my years in college, so I knew all about having a job that was nothing more than a paycheck and slowly watching the second hand slow tick down to punch out time.Its been 10+ years. Ive not once looked at that clock and longed for quitting time. I love my job. I love the challenge. I love our clients. I love our team.Tiffani Allen - Account ManagerSimply put: I am almost never the smartest person in the room. I work with a team of incredibly smart and talented people that are constantly pushing the envelope, pushing each other to be better, and driving results for clients that exceed expectations.Also, there are a LOT of snacks. Cant stress enough how important that part is.Joshua Nite - Content Marketing LeadI feel my greatest success thus far has been moving from a copywriter to a marketer. I came in with writing skills and not much else, but thanks to the nurturing and supportive environment here, I was able to begin an ongoing education. I have learned more in the past 18 months than I did in the previous decade.There are accomplishments here Im proud of: Writing blog posts that get thousands of views and shares, hearing marketers I respect tell me theyre fans of my work. But what Im proudest of is how much Ive developed as a marketer, and thats entirely due to TopRank Marketings incredibly smart team and willingness to educate.Evan Prokop - Digital Marketing ManagerMy favorite aspect of working at TopRank is that we have a culture that is extremely friendly to innovation. Im a problem solver by nature, and nothing makes me happier than finding new and better ways to help clients exceed their marketing goals. I clearly remember on my very first day our President Susan Misukanis telling me that if I ever had ideas on any aspect of the business that we could do better or differently, she wanted to hear them, and thats been 100% true.Leila De la Fuente - Account ManagerI was interested in working for TopRank Marketing because I saw an opportunity to dig my hands into complex marketing programs. The experience that Ive gained here is invaluable and have learned how important a strategic and results focused approach is for developing a successful client program. One of the most important things Ive learned is the importance of digital marketing integration. For example, when you pair content and SEO together from the very beginning as part of an integrated approach, the results can be incredibly powerful.Ashley Zeckman - Director of Agency MarketingWhen I first started at TopRank Marketing I was one of those people that thought I knew everything. I was never afraid to share my opinions or be the one piping up the most in a meeting. In working at TopRank Marketing, I quickly found that there was so much that I didnt know (and still dont!).Working here has taught me that digital marketing requires an ongoing desire to learn, share, collaborate and reach for greatness. Ive also been very appreciative that I get to work in an environment where failure is encouraged, as long as youre able to adapt and evolve your approach based on what you learned.

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