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Tag: marketing
Rockstar Inc partners with Destiny 2 launch for marketing push
2017-08-08 12:53:00| Daily beverage news and comment - from just-drinks.com
Rockstar Inc, the owner of the Rockstar Energy Drink brand, has teamed up with one of the year's biggest video game releases, Destiny 2, for its latest marketing activation in four markets.
Tags: marketing
partners
launch
push
Dr Pepper Snapple Group creates chief marketing post
2017-08-02 15:09:00| Daily beverage news and comment - from just-drinks.com
Dr Pepper Snapple Group has appointed a chief marketing officer as part of an executive shake-up.
Tags: post
group
marketing
chief
Market View: Are You Marketing or Just Advertising?
2017-07-27 22:09:00| Food Processing
Understanding the difference between marketing tactics and marketing strategy can be the difference between flourishing in business and just getting by or not.
Tags: view
market
advertising
marketing
Accraply names Jeff Strobach VP of sales and marketing
2017-07-27 15:27:00| Label and Narrow Web Breaking News
Strobach joins Accraply from Barry-Wehmiller, where he was director of strategic market initiatives.
Tags: sales
marketing
names
jeff
comScore demographics available through the Tru Optik OTT Marketing Cloud
2017-07-24 14:30:54| Digital TV News
Tru Optik and comScore have announced a collaboration to improve in-target performance for OTT advertisers and publishers. Clients can now use comScore demographics to inform campaign activation through the Tru Optik OTT Marketing Cloud.
Tags: marketing
cloud
optik
demographics
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