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Rockstar Inc partners with Destiny 2 launch for marketing push

2017-08-08 12:53:00| Daily beverage news and comment - from just-drinks.com

Rockstar Inc, the owner of the Rockstar Energy Drink brand, has teamed up with one of the year's biggest video game releases, Destiny 2, for its latest marketing activation in four markets.

Tags: marketing partners launch push

 

Dr Pepper Snapple Group creates chief marketing post

2017-08-02 15:09:00| Daily beverage news and comment - from just-drinks.com

Dr Pepper Snapple Group has appointed a chief marketing officer as part of an executive shake-up.

Tags: post group marketing chief

 
 

Market View: Are You Marketing or Just Advertising?

2017-07-27 22:09:00| Food Processing

Understanding the difference between marketing tactics and marketing strategy can be the difference between flourishing in business and just getting by or not.

Tags: view market advertising marketing

 

Accraply names Jeff Strobach VP of sales and marketing

2017-07-27 15:27:00| Label and Narrow Web Breaking News

Strobach joins Accraply from Barry-Wehmiller, where he was director of strategic market initiatives.

Tags: sales marketing names jeff

 

comScore demographics available through the Tru Optik OTT Marketing Cloud

2017-07-24 14:30:54| Digital TV News

Tru Optik and comScore have announced a collaboration to improve in-target performance for OTT advertisers and publishers. Clients can now use comScore demographics to inform campaign activation through the Tru Optik OTT Marketing Cloud.

Tags: marketing cloud optik demographics

 

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