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Tag: marketing
Influencer Marketing: Hype or Hope for B2B? New Webinar Featuring Lee Odden
2017-07-11 19:25:47| Marketing and Public Relations - M&O
B2C companies have been working with celebrities or influencers for decades. Their B2B counterparts however, have only begun experimenting over the past couple of years. Because influencer marketing is a relatively new concept for many B2B marketers, there are still a lot of questions about what it is, and if it really works. After appearing…The post Influencer Marketing: Hype or Hope for B2B? New Webinar Featuring Lee Odden appeared first on Newsroom.
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Pernod Ricard UK marketing director Patrick Venning heads to Chivas Brothers
2017-07-11 15:11:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has announced an executive switch in the UK that sees the marketing director for the country move to a global role within Chivas Brothers.
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Sherwin-Williams Names West Color Marketing Manager
2017-07-11 07:00:00| Coatings World Breaking News
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color
marketing
manager
Corby Spirit & Wine names Anne Martin VP of marketing
2017-07-07 14:31:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard's Canadian affiliate, Corby Spirit & Wine, has appointed Anne Martin to the role of VP marketing, following Maxime Kouchnir's recent departure.
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names
spirit
Anheuser-Busch InBev seeks UK marketing head as Nick Robinson exits
2017-07-06 15:31:00| Daily beverage news and comment - from just-drinks.com
Anheuser-Busch InBev has said it will announce a new UK marketing head "in due course" after incumbent Nick Robinson left the company.
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marketing
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