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Influencer Marketing: Hype or Hope for B2B? New Webinar Featuring Lee Odden

2017-07-11 19:25:47| Marketing and Public Relations - M&O

B2C companies have been working with celebrities or influencers for decades. Their B2B counterparts however, have only begun experimenting over the past couple of years. Because influencer marketing is a relatively new concept for many B2B marketers, there are still a lot of questions about what it is, and if it really works. After appearing…The post Influencer Marketing: Hype or Hope for B2B? New Webinar Featuring Lee Odden appeared first on Newsroom.

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Pernod Ricard UK marketing director Patrick Venning heads to Chivas Brothers

2017-07-11 15:11:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has announced an executive switch in the UK that sees the marketing director for the country move to a global role within Chivas Brothers.

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Sherwin-Williams Names West Color Marketing Manager

2017-07-11 07:00:00| Coatings World Breaking News

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Corby Spirit & Wine names Anne Martin VP of marketing

2017-07-07 14:31:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard's Canadian affiliate, Corby Spirit & Wine, has appointed Anne Martin to the role of VP marketing, following Maxime Kouchnir's recent departure.

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Anheuser-Busch InBev seeks UK marketing head as Nick Robinson exits

2017-07-06 15:31:00| Daily beverage news and comment - from just-drinks.com

Anheuser-Busch InBev has said it will announce a new UK marketing head "in due course" after incumbent Nick Robinson left the company.

Tags: head marketing nick seeks

 

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