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The Boston Beer Co brings in Jon Potter to CMO role
2016-06-27 17:17:00| Daily beverage news and comment - from just-drinks.com
The Boston Beer Co has appointed its first chief marketing officer as it struggles against falling sales and volumes.
The Boston Beer Co brings in CMO
2016-06-27 17:05:36| Daily beverage news and comment - from just-drinks.com
The Boston Beer Co has appointed its first chief marketing officer as it struggles against falling sales and volumes.
Boston Beer Co fast-tracks Truly Spiked & Sparkling release
2016-05-19 17:08:30| Daily beverage news and comment - from just-drinks.com
Boston Beer Co has given a US nation-wide launch to its alcoholic seltzer, Truly Spiked & Sparkling, just two months after it was first unveiled.
Tags: release
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Should Boston Beer Co put up the 'For Sale' sign? - Analysis
2016-04-25 13:46:00| Daily beverage news and comment - from just-drinks.com
Late last week, Boston Beer Co turned in a disappointing set of first-quarter numbers. Net profits plummeted 49% while sales and volumes in the three months to the end of March were down 5%.
The Boston Beer Co launches Samuel Adams probe as Q1 profits, sales slide
2016-04-22 11:59:00| Daily beverage news and comment - from just-drinks.com
The Boston Beer Co has launched a review of Samuel Adams after sharp declines in its core brand led to a disappointing first quarter.
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