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The Boston Beer Co lines up draught launch for Truly as hard seltzer drives H1
2019-07-29 17:31:34| Daily beverage news and comment - from just-drinks.com
The Boston Beer Co has said it will launch its hard seltzer, Truly, on draught in the coming quarter after the brand drove the company's first half sales.
Tags: hard
lines
boston
launch
The Boston Beer Co's Wild Leaf Hard Tea - Product Launch
2019-07-09 14:56:00| Daily beverage news and comment - from just-drinks.com
The Boston Beer Co continues to diversify away from beer with the launch of a flavoured malt beverage in the style of an alcoholic tea.
Tags: product
hard
wild
boston
The Boston Beer Co's Angry Orchard Spritz Rose Hard Cider - Product Launch
2019-06-10 16:30:32| Daily beverage news and comment - from just-drinks.com
The Boston Beer Co has continued to explore the non-beer category with the launch of Angry Orchard Spritz Rosé Hard Cider.
Tags: product
hard
rose
boston
Boston Beer, Dogfish Head merger - Squeezed middle seek safety amongst themselves - Comment
2019-05-10 14:46:00| Daily beverage news and comment - from just-drinks.com
They are beer's squeezed middle. Far smaller than the international brewers, such as Anheuser-Busch InBev and Molson Coors, that dominate the US beer industry with their mass volumes and distribution leverage, yet much larger - and unwieldy - than the new generation of nimble craft brewers blazing a trail, and finding growth, with Millennial consumers.
Tags: comment
head
middle
safety
Boston Beer Co to merge with Dogfish Head Brewery in US$300m deal
2019-05-10 12:50:00| Daily beverage news and comment - from just-drinks.com
The Boston Beer Co and Dogfish Head Brewery have agreed a deal to "merge", in a US$300m deal that will unite two of the leading lights of the modern craft beer movement in the US.
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