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The Boston Beer Co's Truly Lemonade Hard Seltzer - Product Launch

2019-10-15 15:59:00| Daily beverage news and comment - from just-drinks.com

The Boston Beer Co is to expand its Truly hard seltzer range with the addition of a spiked lemonade variant.

Tags: product hard boston launch

 

The Boston Beer Co Truly seltzer "more drinkable" after recipe revamp

2019-10-15 15:01:00| Daily beverage news and comment - from just-drinks.com

The Boston Beer Co has overhauled the flavour profile of its Truly hard seltzer to give the range a "crisper" taste.

Tags: boston beer recipe revamp

 
 

The Boston Beer Co's Angry Orchard Crisp Apple Unfiltered - Product Launch

2019-10-03 15:41:00| Daily beverage news and comment - from just-drinks.com

The Boston Beer Co has launched an unfiltered version of its Angry Orchard hard cider brand.

Tags: product apple boston launch

 

The Boston Beer Co's Truly hard seltzer to sponsor NHL

2019-09-23 17:17:50| Daily beverage news and comment - from just-drinks.com

The Boston Beer Co is to sponsor the National Hockey League (NHL) in the US through its hard seltzer brand, Truly.

Tags: hard sponsor boston beer

 

Boston Beer Co takes Truly hard seltzer brand nationwide with US TV spots - video

2019-08-13 15:46:00| Daily beverage news and comment - from just-drinks.com

The Boston Beer Co has readied a five-strong series of ads in the US for its Truly hard seltzer brand.

Tags: video hard brand takes

 

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