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Milo's Kitchen found out the key to a good marketing campaign is a food truck for dogs

2014-09-27 01:46:50| Food - Topix.net

Capitalizing on the popularity of mobile food vendors, the treat company - a division of San Francisco-based Big Heart Pet Brands - launched a marketing campaign that used a "Treat Truck" to bring dog treats to four-legged customers across the country. "We had over 200,000 visitors in 16 cities," said Melinda Winter, the director of pet snacks at Big Heart Pet Brands.

Tags: for good found key

 

SINGAPORE: Heineken highlights Asian talent in Tiger marketing campaign - video

2014-05-23 11:20:00| Daily beverage news and comment - from just-drinks.com

Heineken is hoping to turn the attention of Asia's beer consumers nearer to home in a marketing push for its Tiger beer brand.

Tags: video marketing singapore asian

 
 

Mullen NC launches national marketing campaign for Pep Boys

2014-04-24 01:52:44| Auto Parts - Topix.net

The campaign for Pep Boys includes three broadcast television spots that will run in the U.S. and Puerto Rico markets and be supported by radio, direct mail, digital, email and social media efforts.

Tags: national marketing boys campaign

 

Coke Marketing Campaign 'Share A Coke' Slammed For Alleged Anti-Gay Discrimination

2014-01-26 22:56:01| Beverages - Topix.net

Adding to the outrage over Coca Cola's sponsorship of the 2014 Winter Olympics, a new social media campaign from the soft drink giant has been called out for preventing users from typing words associated with homosexuality.

Tags: share marketing campaign discrimination

 

New Pork Marketing Campaign to Focus on Younger Consumers

2013-12-05 01:00:00| ThePigSite - Industry News

UK - With a recent growing reliance on the older consumer, the pork industry’s marketing thrust over the next three years will be focus on young families and shoppers who currently tend to chose other meats over pork.

Tags: marketing focus campaign consumers

 

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