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What does the future of out-of-home advertising look like? - Comment

2018-03-14 17:12:00| Daily beverage news and comment - from just-drinks.com

On a recent night in London, behind King's Cross railway station, an ordinary-looking van has an extraordinary-looking pole sticking out of its roof. The 20-metre mobile mast is, say its creators, the future of outdoor billboard advertising; a new, disruptive technology in a field that - LED video screens notwithstanding - hasn't strayed too far beyond basic precepts of paper plastered to wood. Known as the Echo, the mast was created by Lightvert, a UK start-up that wants to take advertising to places it hasn't been before.

Tags: comment future advertising outofhome

 

CBS to use Nielsen out-of-home measurement

2017-09-21 21:00:27| Digital TV News

Nielsen (NYSE: NLSN) has announced that CBS (NYSE: CBS.A; CBS) has subscribed to Nielsen's National Out-of-Home Reporting Service. The agreement provides CBS with ratings for all programming and commercial content that aired on the Network for live plus seven days of time-shifted viewing.

Tags: measurement cbs nielsen outofhome

 
 

ABC Network subscribes to Nielsen National Out-of-Home Measurement

2017-08-16 17:00:16| Digital TV News

ABC Network has subscribed to Nielsens (NYSE: NLSN) National Out-of-Home Reporting Service. This agreement provides ABC with out-of-home viewing data, including ratings for all contentprograms and commercialsaired on the network for live plus seven days of time-shifted viewing.

Tags: national network abc measurement

 

Nielsen to provide out-of-home measurement for CNN and Turner Sports

2017-07-26 19:30:48| Digital TV News

Nielsen (NYSE: NLSN) and Turner have announced that CNN and Turner Sports will subscribe to Nielsens National Out-of-Home Reporting Service. The agreement delivers program and commercial ratings for live plus seven days of time-shifted viewing.

Tags: provide sports measurement turner

 

Pattison to provide Out-of-Home advertising at Fort McMurray Airport

2014-06-13 01:00:00| Airport Technology

Pattison Outdoor Advertising, a leading provider of Out-of-Home advertising in Canada, has been selected as the official Out-of-Home supplier for the Fort McMurray Airport (YMM).

Tags: provide advertising fort airport

 

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