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YuMe launches cross-platform connected TV SDK

2017-09-20 11:30:43| Digital TV News

YuMe (NYSE:YUME) has introduced the YuMe Connected TV (CTV) SDK to help publishers and advertisers engage audiences with TV-like, full screen ad experiences on connected devices. YuMes integrated solution delivers CTV campaigns programmatically.

Tags: connected launches sdk yume

 

Nike elevates fan apparel with NBA connected jersey

2017-09-18 14:16:00| Daily apparel & textile news and comment - from just-style.com

Sporting goods giant Nike has developed its first connected jersey for the NBA (the National Basketball Association), heralding what it calls "the future" of fan apparel.

Tags: fan apparel jersey connected

 
 

Viaccess-Orca and Hi-Global launch secure STB for connected TV

2017-09-13 10:30:41| Digital TV News

Viaccess-Orca and Hi-Global Technology have joined forces to launch the Adaptive Box, an ultra-flexible, cost-effective, and fully secure set-top box (STB) that speeds up time to market for pay-TV services.

Tags: tv secure connected launch

 

UK is the most advanced connected TV advertising market in Europe

2017-09-08 13:00:36| Digital TV News

SpotX has unveiled research into the connected TV advertising ecosystem in Europe. The analysis shows that the UK is the largest and most advanced market in Europe with an established connected TV advertising ecosystem.

Tags: advanced market advertising europe

 

Zenuity and Ericsson parter on connected cloud platform for self-driving cars

2017-09-08 10:55:37| Green Car Congress

Tags: cars connected platform ericsson

 

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