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Tag: tecate
Heineken's Tecate Titanium 7.5% abv - Product Launch
2019-01-08 17:41:00| Daily beverage news and comment - from just-drinks.com
Heineken is to launch a higher-abv extension to its Tecate Mexican beer brand targetting US Hispanic consumers shopping in convenience stores.
Tags: product
launch
titanium
abv
Heineken gives smaller Tecate Light format US push
2018-05-04 11:11:00| Daily beverage news and comment - from just-drinks.com
Heineken's US unit has lined up 20-packs of smaller bottle sizes for its Tecate Light beer as it looks to capitalise on summer drinking occasions.
Tags: format
light
smaller
push
This week in beer & cider, featuring an Asia launch for Heineken's Tecate, a new Goose Island brewpub and a beer buyout of Master of Malt
2018-04-20 16:48:00| Daily beverage news and comment - from just-drinks.com
Here's a round-up of this week's top stories from the global beer & cider categories. Click the links to see our round-ups for soft drinks & bottled water and spirits & wine.
Heineken plots Asian launch for Tecate beer - just-drinks EXCLUSIVE
2018-04-19 12:10:00| Daily beverage news and comment - from just-drinks.com
Heineken is looking to launch Tecate beer in cities across Asia as it charts an international expansion for the Mexican brand.
Tags: exclusive
asian
launch
beer
Heineken turns up heat on Tecate BBQ campaign in US as brewer targets Hispanics
2018-04-13 16:42:00| Daily beverage news and comment - from just-drinks.com
Heineken is continuing to appeal to Hispanics in the US with a new campaign for Tecate beer that includes bi-lingual point-of-sale and activations around Mexico's appearance at this Summer's FIFA World Cup.
Tags: heat
campaign
turns
targets