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Heineken boosts US Tecate spend for new TV campaign - video

2018-01-25 12:04:00| Daily beverage news and comment - from just-drinks.com

Heineken has increased US marketing spend for its Mexican beer Tecate as it targets Hispanic and Latino communities.

Tags: video spend campaign heineken

 

Heineken unveils Tecate push ahead of Canelo Alvarez showdown

2017-08-24 15:01:00| Daily beverage news and comment - from just-drinks.com

Heineken has launched a US social media campaign with boxer and Tecate brand ambassador Canelo Alvarez, ahead of his middleweight title showdown against Gennady Golovkin.

Tags: ahead push showdown unveils

 
 

Heineken invests in Tecate as Mexican beer tussle heats up

2016-04-11 19:22:00| Daily beverage news and comment - from just-drinks.com

Heineken is to overhaul its Tecate brand as the major brewers vie for dominance in the US's fast-growing Mexican beer market.

Tags: up beer mexican invests

 

Richardson Electronics And Tecate Group Sign Global Distribution Agreement

2016-02-25 07:16:44| electronicsweb Home Page

Richardson Electronics, Ltd. announced recentlya new global distribution agreement with the Tecate Group, a global supplier of electronic components and assemblies

Tags: sign group global agreement

 

Heineken agrees Tecate tie-up for Pacquiao, Mayweather fight

2015-04-01 13:44:00| Daily beverage news and comment - from just-drinks.com

Heineken's Tecate lager brand has secured an official sponsorship deal in the US for next month's boxing world title fight between Floyd Mayweather and Manny Pacquiato.

Tags: fight agrees heineken tecate

 

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