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Tag: impressions
U.S. Connected TV ad impressions grew 55% YoY
2020-11-10 21:00:33| Digital TV News
Innovid has announced the fall 2020 edition of its U.S. Video Benchmarks Report. The study found that connected TV (CTV) ad impressions grew 55% year-over-year. CTV is the only device category that has gained video ad impression share.
Tags: connected
grew
impressions
yoy
Brook & Whittle acquires Label Impressions
2020-06-19 23:30:06| Label and Narrow Web Breaking News
The addition of the California converter gives Brook and Whittle new manufacturing capabilities as well as a coast-to-coast US presence.
Tags: label
impressions
brook
acquires
CTV share of video ad impressions drops to lowest point in 2 years at Extreme Reach
2020-05-13 15:30:35| Digital TV News
Video ad impressions on connected TV (CTV) platforms dropped to 37 percent of all ad impressions in Q1 2020, a decline of over 21 percent from Q4 2019, reveals the latest Video Benchmarks Report from Extreme Reach (ER).
Video ad impressions on U.S. CTV triple in two years
2020-02-26 15:00:01| Digital TV News
In just two years, connected TV (CTV) platforms have reshaped the digital video advertising landscape, according to Extreme Reach (ER). 49% of all video ad impressions were served to CTV platforms in 2019 - more than triple the 16% served in 2017.
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