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Dealers, Owners Feel Frustrated and Betrayed by VW Scandal

2015-09-24 06:51:14| Auto Dealers - Topix.net

Bob Rand bought his Volkswagen Passat last year for its clean emissions and high gas mileage. He liked the car so much he convinced his son and a friend to buy one, too.

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Volkswagen scandal causes anger, uncertainty for owners, car dealers

2015-09-24 03:41:30| Auto Dealers - Topix.net

This picture taken on January 11, 2015 shows Volkswagen Chairman Martin Winterkorn on the eve of The North American International Auto Show in Detroit, Michigan. Winterkorn quit on September 23, 2015 as a consequence of the pollution cheating scandal that has sparked a US criminal investigation and worldwide legal action, as well as unfathomable financial consequences for the auto giant.AFP PHOTO/Geoff RobinsGEOFF ROBINS/AFP/Getty Images Volkswagen's emissions-rigging scandal is unraveling the German automaker, but the effect on unsuspecting Denver metro dealers and hoodwinked buyers is just as murky.

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Emissions scandal leaves Volkswagen's environmentally friendly image in tatters

2015-09-23 21:22:30| Auto Dealers - Topix.net

The revelation is particularly damaging since Volkswagen has long pinned its reputation on its technological prowess, with the tagline, "Isn't it time for German engineering?," along with its focus on environmental sustainability. "Brands are all about trust and it takes years and years to develop," says Nigel Currie, an independent U.K.-based branding consultant.

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Volkswagen Scandal Opens Door to Possible Fiat Takeover

2015-09-23 16:04:58| Automakers - Topix.net

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Tags: door opens volkswagen fiat

 

Volkswagen scandal: Even textbook crisis management can't save VW

2015-09-23 15:58:06| Biotech - Topix.net

First, act fast. Second, take responsibility . Third, declare the crisis over and use your successful response to rebuild trust and brand equity as quickly as possible.

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