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Tag: dunnhumby
Facebook inks landmark partnership with Tesco's Dunnhumby to show...
2016-04-05 11:27:53| Beverages - Topix.net
Facebook has inked a deal with Tesco-owned research firm Dunnhumby which will give FMCG brands the ability to see how ads run on the platform effect in-store sales at the supermarket. It's a landmark partnership for the social giant, which is increasingly turning to third-parties to show it's not "marketing its own homework".
Tags: show
partnership
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Tesco Plc's Dunnhumby finds its data analytics unit a tough sell
2015-10-21 16:02:12| Grocery - Topix.net
Tesco Plc's Dunnhumby specializes in predicting buying habits. Unfortunately for Britain's largest retailer, it couldn't foresee that nobody would stump up the cash it wanted for the Since Tesco put the company on the block nine months ago, Dunnhumby has become a less attractive asset.
Dunnhumby leaps into health care
2015-07-28 20:42:58| Grocery - Topix.net
Dunnhumby , the Cincinnati-based market research company that helped Kroger Co. learn more about shopper habits in an effort to boost customer loyalty, hopes to do something similar for local hospitals.
Tags: health
care
leaps
dunnhumby
Ex-Tesco Exec Browett Eyes Dunnhumby Offer
2015-06-10 15:08:25| Grocery - Topix.net
John Browett, a former Tesco executive who was regarded as a contender to take over at Britain's biggest retailer, is being courted to join a takeover bid for its Clubcard loyalty arm. Sky News has learnt that Mr Browett, who recently stepped down as chief executive of the fashion retailer Monsoon, is in talks with Apax Partners, the buyout firm, about an offer for Dunnhumby.
Tags: offer
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Kroger Acquires Dunnhumby Data Assets From Tesco, Forges New Venture
2015-04-28 05:04:12| Grocery - Topix.net
British grocer Tesco's customer data science and loyalty division dunnhumby, reportedly on the market for several months now as its parent company explored "strategic options," will transfer many of its employees and data assets to Tesco's US-based joint venture partner Kroger. Under the transaction, "dunnhumby Ltd and Kroger will replace their existing exclusive joint venture with a new long-term license and service agreement and the acquisition of certain assets from dunnhumbyUSA by Kroger," according to a Kroger press release .
Tags: data
assets
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