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Facebook inks landmark partnership with Tesco's Dunnhumby to show...

2016-04-05 11:27:53| Beverages - Topix.net

Facebook has inked a deal with Tesco-owned research firm Dunnhumby which will give FMCG brands the ability to see how ads run on the platform effect in-store sales at the supermarket. It's a landmark partnership for the social giant, which is increasingly turning to third-parties to show it's not "marketing its own homework".

Tags: show partnership facebook landmark

 

Tesco Plc's Dunnhumby finds its data analytics unit a tough sell

2015-10-21 16:02:12| Grocery - Topix.net

Tesco Plc's Dunnhumby specializes in predicting buying habits. Unfortunately for Britain's largest retailer, it couldn't foresee that nobody would stump up the cash it wanted for the Since Tesco put the company on the block nine months ago, Dunnhumby has become a less attractive asset.

Tags: data sell unit finds

 
 

Dunnhumby leaps into health care

2015-07-28 20:42:58| Grocery - Topix.net

Dunnhumby , the Cincinnati-based market research company that helped Kroger Co. learn more about shopper habits in an effort to boost customer loyalty, hopes to do something similar for local hospitals.

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Ex-Tesco Exec Browett Eyes Dunnhumby Offer

2015-06-10 15:08:25| Grocery - Topix.net

John Browett, a former Tesco executive who was regarded as a contender to take over at Britain's biggest retailer, is being courted to join a takeover bid for its Clubcard loyalty arm. Sky News has learnt that Mr Browett, who recently stepped down as chief executive of the fashion retailer Monsoon, is in talks with Apax Partners, the buyout firm, about an offer for Dunnhumby.

Tags: offer eyes exec dunnhumby

 

Kroger Acquires Dunnhumby Data Assets From Tesco, Forges New Venture

2015-04-28 05:04:12| Grocery - Topix.net

British grocer Tesco's customer data science and loyalty division dunnhumby, reportedly on the market for several months now as its parent company explored "strategic options," will transfer many of its employees and data assets to Tesco's US-based joint venture partner Kroger. Under the transaction, "dunnhumby Ltd and Kroger will replace their existing exclusive joint venture with a new long-term license and service agreement and the acquisition of certain assets from dunnhumbyUSA by Kroger," according to a Kroger press release .

Tags: data assets venture acquires

 

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