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Beachfront completes OAR-compliant ad trial on VIZIO TVs
2021-05-05 18:00:23| Digital TV News
Beachfront has completed an addressable TV ad execution with VIZIO adhering to the technical specifications of Open Addressable Ready (OAR). The execution used Beachfronts Unified Decisioning product.
Tags: trial
tvs
completes
beachfront
Beachfront and SeaChange launch programmatic ad solution for cable
2020-12-14 23:00:57| Digital TV News
Beachfront and SeaChange (NASDAQ: SEAC) have partnered to enable real-time, programmatic monetization of linear spot, OTT and VOD ad inventory. The joint solution is already deployed in the U.S.
Tags: for
solution
cable
launch
Beachfront unlocks VOD ad inventory from networks in the Canoe ecosystem
2020-11-12 16:30:19| Digital TV News
Beachfront has announced details of its work with Canoe. Agencies, brands and DSPs who use Beachfront can now access video-on-demand ad inventory from TV networks that play out across Canoes 38 million household MVPD footprint.
Tags: the
networks
inventory
vod
Beachfront introduces Pod Bidding for Connected TV advertising
2020-04-30 15:40:14| Digital TV News
Beachfront is introducing Pod Bidding for CTV advertising. Beachfront's Pod Bidding is designed to help video publishers construct and auction ad pods ['ad break'-style sequences of ads] while fully supporting de-duplication and competitive separation.
Tags: tv
advertising
connected
bidding
Amobee and Beachfront make STB VOD ad inventory programmatic
2020-04-13 15:00:38| Digital TV News
Amobee has announced a partnership with Beachfront to offer media buyers Beachfronts solution that unlocks MVPD and broadcast networks STB VOD inventory for programmatic activation through the Amobee platform.