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Dealers: Make Full Use of Your Customer Data
2013-09-13 19:41:26| AutomotiveDigest.com - Automotive Industry News
At Issue: Dealer Managers can be overwhelmed by looking at hundreds if not thousands of customer records. The Backstory: In the real-world, customer data is neither consistent nor complete. Sometimes marketing managers stare at pages of spreadsheet tables, trying to make sense of all the customer data they hold, and wondering quite where to start to make sense of it all. Such data is normally gathered from different places and is often poorly treated by sales and aftersales folk who see manual data entry as a time-consuming waste of time. Ian Tomlin, Marketing Director of NDMC Consulting, uses consumer science to establish buyer personas for your dealership customers. Drill down further to understand how lumping dealership customers into various levels help you understand and make better use of your customer data. The Article Dealers: Make Full Use of Your Customer Data appeared first on Automotive Digest.
Sound Of Music: Havas' HS&E Partners With Music Dealers
2013-09-12 00:22:18| Beverages - Topix.net
Music has played an integral part in advertising for the better part of a century.
Tags: music
sound
partners
dealers
Volume Growing and Prices Softening, but Dealers Remaining Profitable
2013-09-11 22:48:05| AutomotiveDigest.com - Automotive Industry News
While used vehicle volume will continue increasing into 2014 and soften prices, dealers are expected to continue enjoying strong gross profits selling them. ADESAs Tom Kontos says that a wider selection of vehicles is helping dealers be more specific to the needs of their market. Manheims Tom Webb thinks supply will be excessive relative to demand. Growth in supply has been coming from off-lease vehicles, rental return, commercial fleet lease, and more aggressive lending.The Article Volume Growing and Prices Softening, but Dealers Remaining Profitable appeared first on Automotive Digest.
Tags: prices
volume
growing
remaining
Luxury car dealers look for ways to clear stock
2013-09-11 02:56:36| Auto Dealers - Topix.net
Some luxury car dealers are gearing up to lure buyers to their showrooms, beginning this weekend, in a bid to clear stocks of vehicles that will be reclassified as premium models from next February.
RouteOne Helps Dealers Grow Online Business With Launch Of 'FinanceConnect' Product
2013-09-09 21:56:14| Auto Dealers - Topix.net
RouteOne has launched 'FinanceConnect,' a new digital consumer credit application that enables automotive dealers to create a compelling and unique online shopping experience to drive auto sales and financing growth.
Tags: online
business
product
helps
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