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Selling luxury - and new dealers

2013-08-13 14:16:06| Wireless - Topix.net

Bob Thomas Ford Lincoln completed a renovation costing at least $1 million at its location over a year ago.

Tags: new selling luxury dealers

 

Certified Dealers Gain New Panel for Managing Consumer Reviews

2013-08-13 09:00:33| AutomotiveDigest.com - Automotive Industry News

With its unparalleled volume of dealer reviews approaching 1.2 million, 26 percent of all franchised dealers in the U.S. have embraced DealerRater and its award-winning Certified Dealer Program as a critical component of their online reputation management efforts. The new and freshly designed Dealer Panel account management hub empowers dealers to make full use of the many robust tools of the Certified Dealer Program to strengthen their online brand, attract in-market shoppers and drive increased business. Key highlights of the new Dealer Panel include the following:  Dashboard Display   The Dashboard provides a quick snapshot of the dealerships latest reviews and ratings, as well as key employee review statistics, and offers new market pulse data in addition to DealerRater announcements and videos.  New Market Pulse Feature  Certified Dealers can gauge their review count and overall rating/score on DealerRater in comparison to other local dealer competitors in their respective brand(s).  Social Media Publishing Tools  Enhanced publishing tools offer Certified Dealers the capability to easily publish and share their DealerRater reviews as well as classified ads on Facebook.  Videos  Certified Dealers have immediate access to a ever-expanding library of tutorials, best practice videos, as well as video case studies to help maximize the potential of the Certified Dealer Program. Read more ... The Article Certified Dealers Gain New Panel for Managing Consumer Reviews appeared first on Automotive Digest.

Tags: reviews panel gain consumer

 
 

Lincoln brand tutors car dealers on selling luxury

2013-08-12 21:33:59| Auto Dealers - Topix.net

How to sell a Lincoln automobile in 2013: Make the dealership smell like luxury.

Tags: car brand selling luxury

 

Lincoln brand introducing dealers to luxury buyers

2013-08-12 18:06:27| Automakers - Topix.net

In this Thursday, July 11, 2013, photo, the seating area in the showroom of Hines Park Lincoln is shown in Plymouth, Mich.

Tags: brand luxury buyers dealers

 

Is Big Data a No Duh or a Rubiks Cube for Dealers?

2013-08-11 19:38:19| AutomotiveDigest.com - Automotive Industry News

Its been a sweet year for new and pre-owned vehicle sales, loans and leases, scheduled maintenance, and aftermarket. Big Data is becoming something like the bloodstream for all of it. Its built into third-party digital marketing partners, upstream remarketing channels, and dealer management systems. The trick is balancing somewhere between no duh for technology processes that are built into everything we do today and a Rubiks Cube for managers overwhelmed with data sources and figuring out what to do with them. Staying current on the issues is a good way to do it. Jon LeSage, editor of Used Car Market Reports, looks at three developments that dealers should know about Big Data and what analysts are saying about it.The Article Is Big Data a No Duh or a Rubiks Cube for Dealers? appeared first on Automotive Digest.

Tags: for data big dealers

 

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