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AutoTrader.com Partners With Experian Automotive To Enable Dealers To Provide AutoCheck Vehicle History Reports On Their AutoTrader.com Listings

2013-06-05 09:42:40| AutomotiveDigest.com - Automotive Industry News

The Article AutoTrader.com Partners With Experian Automotive To Enable Dealers To Provide AutoCheck Vehicle History Reports On Their AutoTrader.com Listings appeared first on Automotive Digest.

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Brand Legacy The True Value for Dealers

2013-06-04 20:04:08| AutomotiveDigest.com - Automotive Industry News

Whether its the latest story headlines, or an auto blog for vehicle owners to vent in, controversy abounds from oft-angered buyers who either didnt find their deal as advertised or felt short-changed when being serviced. Creating brand legacy or dealership brand strategy is integral to the dealerships survival. Yet, after reviewing a years worth of incidents cited in 2012, less than a hundred examples spanned the headlines for 17,540 new-car dealerships in 2012, reflecting less than a 1 percent minority of offending dealers across the country. How well a customer is treated during any point of engagement is classified as brand behavior because that raw interaction will directly influence a dealers reputation good or bad. Jason Bennick, CEO of AutoLoop, a customer engagement management marketing solution, urges dealers to work on dealership brand strategy with their employees to create teamwork and make them ambassadors of good will for the dealership. [Read more]The Article Brand Legacy The True Value for Dealers appeared first on Automotive Digest.

Tags: value true brand dealers

 
 

Who Will Win Service and Parts Battle: OEMs and Dealers or Aftermarket?

2013-06-03 22:56:28| AutomotiveDigest.com - Automotive Industry News

Vehicle connectivity systems are starting to play a key role in automotive service and parts but the big question will be: Who wins? The race is on between OEMs and their dealer networks versus aftermarket service and parts to partner with the consumer, said Vehcon CEO Fred Blumer. Blumer, a telematics expert and former top executive at Hughes Telematics, was the keynote speaker at AAIAs 2013 Aftermarket eForum, along with execs from Delphi, UPS, and eBay. Within next 10 to 15 years, unless automotive aftermarket develops an effective response, will be shut out of service market significantly, Blumer said. Blumer described how an embedded vehicle diagnostics system sends data packets back to the OEMs CRM system. CRM system analyzes data sending consumers directly to OEM dealers. Key is to partner with the consumer, according to Blumer encourages aftermarket to provide alternative, attractive options to OEM systems. Read all about what Blumer thinks is next for connected cars and the service and parts markets.The Article Who Will Win Service and Parts Battle: OEMs and Dealers or Aftermarket? appeared first on Automotive Digest.

Tags: or service parts win

 

Dealers: Make Use of June as National Safety Month

2013-06-02 19:01:23| AutomotiveDigest.com - Automotive Industry News

OneCommand.com says: Chances are many of your customers are getting ready to hit the road for summer vacation. Since June is National Safety Month, sponsored by the National Safety Council, start your summer marketing off by helping your customers stay safe on the road this summer OneCommand offers ways you can communicate with customers to create top-of-mind awareness and generate additional traffic for your dealership. Both OneCommand and the National Safety Council are offering good advice to auto dealers to enhance their customer relations during the month of June as National Safety Month. [Read more]The Article Dealers: Make Use of June as National Safety Month appeared first on Automotive Digest.

Tags: make june month national

 

One in five automobile dealers expect losses in India:JD Power

2013-05-31 11:43:51| Auto Dealers - Topix.net

With the increasing number of automobile dealers in India, one in five dealers expect to be in red in 2013, more than double the number compared with 2012, according to a study by market research firm JD Power.

Tags: power expect automobile losses

 

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