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Why there must be more to your spirits brand than provenance and quality - comment
2020-02-27 14:40:00| Daily beverage news and comment - from just-drinks.com
More than ever, the spirits industry is obsessed with buzzwords. In his latest outing for just-drinks, however, category commentator Richard Woodard suggests terms like 'provenance' and 'quality' play a smaller part in the consumer's decision-making process than we would believe.
Tags: your
comment
quality
brand
Heritage and heft won't win hard seltzer's summer showdown - comment
2020-02-26 17:28:00| Daily beverage news and comment - from just-drinks.com
Earlier this month, Molson Coors Beverage Co management showed remarkable verbal dexterity when dodging questions on whether the US market will see a Coors or Miller seltzer. Today we discovered the reason for the evasion - they were sitting on the upcoming launch of Coors Seltzer in July.
Craft beer is dead. Long live craft beer - comment
2020-02-23 22:52:00| Daily beverage news and comment - from just-drinks.com
If recent headlines are to be believed, the craft beer category is not in a good way. As some smaller players merge to grow scale, others are being sold on by their sugar-daddy owners. And, what of the staff shake-outs we're seeing? Category commentator Stephen Beaumont surveys the 'wreckage'.
ONLINE COMMENT FORM: Give us your comments on the three design options by February 27!
2020-02-12 23:36:55| PortlandOnline
Tags: online
comments
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february
Why rum producers should ignore their past to win in the future - comment
2020-02-12 15:35:00| Daily beverage news and comment - from just-drinks.com
In this month's outing, just-drinks' dark spirits commentator, Neil Ridley, tells us how it took a trip to the most unlikely of locations to truly discover the potential of premium rum - and why he feels the category needs to shake off its sickly-sweet persona.
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