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Coronavirus takes shine off hard seltzer's moment in the sun - comment

2020-04-01 19:39:00| Daily beverage news and comment - from just-drinks.com

It was supposed to be the summer of seltzer. But the coronavirus outbreak in the US has put paid to what analyst estimated would be a 270% increase in sales this year for one of the hottest categories in alcoholic drinks.

Tags: comment hard moment sun

 

Alcohol brands must do battle over generational trends and sustainability uncertainties - GlobalData comment

2020-04-01 13:32:00| Daily beverage news and comment - from just-drinks.com

Alcoholic drinks brands must balance consumers' established preferences with market norms, a growing openness to innovation and products that cross traditional category or flavour lines.

Tags: comment brands battle trends

 
 

Pernod Ricard prepares for profits slump in fiscal-2020 - trading update - comment

2020-03-24 13:02:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has revised its outlook for the current fiscal year, with operating profits expected to tumble by around 20%.

Tags: comment update trading profits

 

What advice for the beer category in the time of COVID-19? - comment

2020-03-23 17:03:00| Daily beverage news and comment - from just-drinks.com

As a brewing industry commentator, I am all too aware of the size and scale of the global beer business: the amount of money involved, the number of people employed, the wider social and economic impact. Still, staring out of my window at the eerie quiet of a downtown Toronto under lockdown, it is hard to rouse myself to any sort of sensible analysis of the current situation.

Tags: time comment category advice

 

Why there must be more to your spirits brand than provenance and quality - Part II - comment

2020-03-23 13:39:00| Daily beverage news and comment - from just-drinks.com

Earlier this month, category commentator Richard Woodard set the cat among the spirits pigeons when he argued that there's more to a successful spirits brand than the traditional cues. Richard returns to our pages here with... more of the same.

Tags: part comment ii quality

 

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