je.st
news
Tag: comment
Do consumers know about beer terminology as well as you do? - Comment
2018-08-28 18:49:00| Daily beverage news and comment - from just-drinks.com
When a brewer talks about the value category, does the consumer understand what is meant? How about premium? Super-premium? And, what about craft? just-drinks' beer commentator, Stephen Beaumont, considers whether these terms mean as much to consumers as they clearly do to the global brewing industry.
Are spirits brand owners driving Global Travel Retail customers to distraction? - Comment
2018-08-22 12:07:00| Daily beverage news and comment - from just-drinks.com
With the Global Travel Retail channel becoming such an important testing ground for new innovative expressions, have brown spirits brand owners found the perfect launch pad for NPD, or are they slowly but surely confusing consumers with mixed messages? Neil Ridley checks in for a nose around.
Tags: comment
travel
global
brand
Is SodaStream the 'twofer' solution PepsiCo is looking for? - Comment
2018-08-20 17:04:00| Daily beverage news and comment - from just-drinks.com
It was not that long ago that SodaStream International fancied itself as something of a plucky eco-hero, portraying its plastic-free drinks machines as the antidote to Big Soda's supposed environmental waste.
Tags: comment
looking
solution
pepsico
Is SodaStream the 'twofer' solution PepsiCo is looking for? - Comment
2018-08-20 17:04:00| Daily beverage news and comment - from just-drinks.com
It was not that long ago that SodaStream International fancied itself as something of a plucky eco-hero, portraying its plastic-free drinks machines as the antidote to Big Soda's supposed environmental waste.
Tags: comment
looking
solution
pepsico
Will the sugar tax story pan out as expected? - Comment
2018-08-14 17:18:00| Daily beverage news and comment - from just-drinks.com
Four months on from the arrival of the tax on full-sugar soft drinks in the UK, category commentator Richard Corbett looks at what the numbers can tell us about its effect so far on the soft drinks industry.
Tags: comment
story
expected
tax
Sites : [43] [44] [45] [46] [47] [48] [49] [50] [51] [52] [53] [54] [55] [56] [57] [58] [59] [60] [61] [62] next »