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Is craft spirits approaching a reset moment? - Comment

2018-11-30 14:11:00| Daily beverage news and comment - from just-drinks.com

The recent bankruptcy filing by Death's Door Spirits Co in the US has prompted spirits commentator Richard Woodard to look more closely at the craft end of the category. Is reality starting to bite?

Tags: comment moment craft reset

How the global beer category will face the growth challenges of the future - Comment

2018-11-29 11:35:00| Daily beverage news and comment - from just-drinks.com

Bringing the curtain down on 2018, our resident beer commentator, Stephen Beaumont, looks at the growth-driving strategies of the past and predicts how these strategies will morph in the coming years.

Tags: the comment category future

Why spirits marketing risks losing sight of the actual spirit - Comment

2018-11-20 11:31:00| Daily beverage news and comment - from just-drinks.com

As marketing activity becomes more digitally-focussed, visually-orientated and 'Instagrammable', are spirits companies losing sight of the importance of simply delivering a tasting experience? Neil Ridley warns that some brand owners run the risk of losing the plot.

Tags: comment marketing actual spirit