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Can craft breweries compete in lager arena? - Comment

2016-07-15 12:29:00| Daily beverage news and comment - from just-drinks.com

Regardless of what country you choose or in which time period it is framed, three words can be used to characterise most early craft beer development: small, undercapitalised and ale. As much as the first two are fairly obvious - we didn't call it 'microbrewing' for nothing, and pretty much all small-scale start-ups are underfunded - the third, ale, is somewhat less self-evident. It is nevertheless directly related to its predecessors.

Tags: comment arena lager craft

 

Why is rum still stuck on the runway? - Comment

2016-07-13 16:25:00| Daily beverage news and comment - from just-drinks.com

For years, rum was lined up to be the spirits industry's next big thing. And yet, for all the shining promise of the category's mix of heritage, mixability and positive lifestyle cues, that potential has never quite been fully exploited, particularly in the vital US market. Richard Woodard reports.

Tags: the comment stuck rum

 
 

Coca-Cola Beverages Africa - A new powerhouse is created - Comment

2016-07-11 13:04:00| Daily beverage news and comment - from just-drinks.com

This month, Ray Rowlands looks at how The Coca-Cola Co, SABMiller, and Gutsche Family Investments have teamed up to create Coca-Cola Beverages Africa, and considers some of its implications for the region.

Tags: comment created africa beverages

 

How the hangover could be a marketing opportunity for soft drinks - Comment

2016-07-11 12:59:00| Daily beverage news and comment - from just-drinks.com

We (nearly) all suffer from them, and yet we all counter them with different measures. Could the soft drinks industry be missing an opportunity to surf the hangover wave? Richard Corbett reports.

Tags: comment marketing opportunity soft

 

Why big drinks companies need to think local - Comment

2016-07-07 16:06:12| Daily beverage news and comment - from just-drinks.com

The world is so accessible now, it is both overwhelming and tedious at the same time. It takes seconds to find out what is happening on the other side of the world. We know what people are eating, what they are wearing and what they are drinking.

Tags: local comment big companies

 

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