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Is there a future for the global beer brand? - Comment
2016-06-16 12:41:00| Daily beverage news and comment - from just-drinks.com
Can you think of a global beer brand? One that is not hamstrung by being limited to certain regions? It's not easy. Indeed, Stephen Beaumont found it equally difficult, until about two weeks ago.
Tags: comment
future
global
brand
Lazy stores lead to limp profits - Comment
2016-06-14 19:57:00| Daily apparel & textile news and comment - from just-style.com
Brick-and-mortar retailers are losing massive quantities of sales by dismally failing to provide an engaging shopping environment, writes Emma Birnbaum. Instead, they should be providing a seamless eexperience by creating a personalised and painless purchasing process, and providing as much product and user information as possible.
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stores
profits
lazy
Is Brown-Forman putting too many eggs in one basket? - Comment
2016-06-14 14:27:00| Daily beverage news and comment - from just-drinks.com
Brown-Forman's recent strategic moves represent a narrowing of the company's focus on its core strengths: Whisk(e)y in all its forms, with Tequila playing a supporting role. The big question now is whether that process should continue to its logical conclusion with the disposal of Finlandia vodka, a brand that has hardly been a star performer in recent times.
Tags: one
comment
basket
putting
Timing gives Campari's Glen Grant edge in age-statement battle - Comment
2016-06-14 11:18:00| Daily beverage news and comment - from just-drinks.com
At a dinner in London last night, Gruppo Campari officially unveiled the latest permanent additions to its Glen Grant Scotch whisky range. The two 12-year-olds and one 18-year-old were first announced last month. Then, as last night, what sparked most interesting was their resolute age-statement credentials.
Tags: comment
edge
grant
battle
A sports advertising ban in Europe? Who cares? - Comment
2016-06-13 18:36:00| Daily beverage news and comment - from just-drinks.com
Do you ever get the feeling that something's not quite right? I got that feeling last month: It was at Lyon's Grand Stade, just before kick-off for the final game of European rugby's Champion's Cup, and all appeared in place: the crowd hushed, the players tensed, the referee's whistle poised. But, as the advertising boards that enclosed the pitch cycled through their usual litany of airline, watch manufacture and beer brand, one message seemed slightly off-kilter.
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sports
advertising
europe
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