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Why is wine marketing so stale? - Comment

2016-06-02 15:58:00| Daily beverage news and comment - from just-drinks.com

The other day, I had an interview with an Italian wine magazine where I shared some of my experiences as both a wine marketer and a winery owner. The journalist's questions got me thinking about the deep confusion around the term 'marketing'.

Tags: comment marketing wine stale

Periscope Goes After Trolls With Comment Moderation

2016-05-31 23:04:37| PC Magazine Software Product Guide

Viewers can now report and vote on comments they consider to be spam or abuse.

Tags: comment moderation trolls periscope

Is the drinks industry just following the pack to the patriotism party? - Comment

2016-05-27 14:56:00| Daily beverage news and comment - from just-drinks.com

Samuel Johnson once said: "Patriotism is the last refuge of a scoundrel." What does that say about Diageo, Anheuser-Busch InBev and The Coca-Cola Co?

Tags: to the comment party

How has craft beer put the squeeze on world beers? - Comment

2016-05-27 11:46:00| Daily beverage news and comment - from just-drinks.com

With pressure from above, from the global brewers, and from below, thanks to craft brewers, the 'world beers' segment has been feeling the squeeze of late. In his latest just-drinks column, beer commentator Stephen Beaumont considers how the mid-sized companies can ease the pressure.

Tags: world comment put beer