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Tag: ads
Roku video ads more effective than linear TV ads
2018-04-25 17:30:48| Digital TV News
Video ads on the Roku OTT platform are 67 percent more effective per exposure at driving purchase intent than ads on broadcast and cable television, according to a study conducted by MAGNA, IPG Media Lab and Roku (Nasdaq:ROKU).
Twitter Bans Ads From Russia's Kaspersky Lab
2018-04-21 14:16:21| PC Magazine Security Product Guide
The CEO of Kaspersky Lab is demanding that Twitter explain its reason for the ad ban, which started in January.
Tags: ads
lab
kaspersky
twitter
'Suspicious' Groups Were Big Buyers of Facebook Political Ads
2018-04-17 15:14:22| PC Magazine Security Product Guide
The "suspicious" groups left little paper trail about their true identities, according to a new study from the University of Wisconsin-Madison.
Tags: big
groups
political
ads
Next-Generation TVs Include Viewer Tracking, Personalized Ads
2018-04-16 13:30:56| Extremetech
The next generation of digital broadcast standards will introduce new user-hostile, anti-privacy tracking methods, including the ability to know exactly what you watch and when you watch it. The post Next-Generation TVs Include Viewer Tracking, Personalized Ads appeared first on ExtremeTech.
Tags: include
ads
tracking
viewer
This week in soft drinks & bottled water, featuring Share-a-Coke India, PepsiCo's Mountain Dew relaunch and new Fruit Shoot Hydro ads from Britvic
2018-04-06 16:17:00| Daily beverage news and comment - from just-drinks.com
Here's a round-up of this week's top stories from the global soft drinks & bottled water categories. Click the links to see our round-ups for beer & cider and spirits & wine.
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