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Tag: ads
JW Player first with support for Open Measurement video ads
2021-04-20 15:30:03| Digital TV News
JW Player has announced that its HTML5 video player is the first to support the Open Measurement Interface Definition (OMID). JW Player has updated its player to include the Open Measurement for Web Video SDK.
Tags: video
support
open
player
Research suggests CTV ads more effective than linear
2021-04-14 15:30:56| Digital TV News
Research from Tremor Video and Unruly, carried out with MTM Global, shows that nearly three-quarters (72%) of US digital advertising professionals believe that CTV reaches target audiences more effectively than linear TV.
Tags: research
effective
ads
suggests
ucfunnel and NetRange enable dynamic ads on Smart TV
2021-03-15 19:00:54| Digital TV News
ucfunnel has announced a partnership with NetRange to deliver advertisements on NetRanges portal for premium streaming VOD content. The solution runs on MediaTek's turnkey Smart TV platform.
Alphonso re-launches as LG Ads
2021-03-01 22:00:38| Digital TV News
LG Ads has unveiled its platform for helping brands reach audiences across the fragmented TV universe, measure campaigns in flight, and optimize outcomes through closed-loop measurement and attribution.
Tags: ads
alphonso
relaunches
Bharti Airtel enters Ad Tech industry with Airtel Ads
2021-02-24 10:30:22| Digital TV News
Bharti Airtel has entered the advertising business with the launch of Airtel Ads, allowing brands to curate consent based and privacy safe campaigns to one of the biggest pool of quality customers in India.
Tags: industry
tech
ads
enters
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