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Google to add 'buy' button onto shopping ads

2015-05-22 09:13:00| Telecompaper Headlines

(Telecompaper) Google will be introducing a "Buy" button capability onto shopping ads on mobile phones and on YouTube, Recode reported, saying it will let advertisers place the ads on YouTube. Sridhar Ramaswamy, Google's SVP for ads and commerce, introduced the new feature at an ads conference in San Francisco. The function will arrive inside TrueView ads, the clips before the main video which viewers can skip. The move means that people will only have to push the button to view prices and then pay for the product advertised. The button will work on both desktop and mobile. Google stressed that this does not allow for purchasing directly within YouTube. The button sends users to retailers websites.

Tags: add shopping buy google

 

Firefox to Serve Up Ads Based on Browsing History

2015-05-22 07:03:05| PC Magazine Software Product Guide

If you navigate to PCMag.com on Firefox, you might see a tech-related ad the next time you open a new tab.

Tags: based history serve ads

 
 

Solar industry buys statewide TV ads urging lawmakers to raise solar cap

2015-05-22 06:15:17| Semiconductors - Topix.net

Paid for by the Alliance for Solar Choice, this ad criticizes NV Energy and politicians and says that thousands of jobs will be on the line if lawmakers don't raise the solar cap before the end of the session. A new ad campaign backed by a team of rooftop solar companies urges lawmakers to raise a controversial cap that currently limits how many consumers can power their homes and the grid with renewable energy.

Tags: industry ads cap raise

 

Wonga's reinvention aim with new ads

2015-05-19 01:11:47| BBC News | Business | UK Edition

Short-term lender Wonga swaps its controversial puppets for "hard-working dinner ladies and mums" as it bids to reinvent itself with new adverts.

Tags: ads aim reinvention

 

Ads in Spanish can open dealerships' doors

2015-05-11 06:15:12| Auto Dealers - Topix.net

David Maus Toyota-Scion, near Orlando, expects to increase sales to Hispanic buyers by the end of the year by advertising in Spanish and posting Spanish-language car videos. TAMPA, Fla.

Tags: open spanish ads doors

 

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