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Tag: tv
FreeWheel launches advanced advertising suite for the new TV landscape
2018-10-15 18:30:36| Digital TV News
FreeWheel (Nasdaq: CMCSA) has announced the launch of FreeWheels DRIVE, a suite of advanced advertising solutions designed to help marketers reach consumers across emerging forms of TV using advanced data and measurement capabilities.
Tags: advanced
tv
advertising
suite
Hathway selects Verimatrix to secure DVB hybrid network on Android TV
2018-10-11 06:00:04| Digital TV News
Verimatrix has announced Hathway as its latest Verimatrix VCAS Ultra customer. Hathway selected the cardless solution to secure its new DVB Hybrid Cable Box, which is the first STB of its kind in India to be built on the Android TV O operating system.
Tags: tv
network
secure
hybrid
WOW! uses Espial Elevate TVaaS for its ULTRA TV service
2018-10-10 15:30:17| Digital TV News
Espial has announced that WideOpenWest (WOW!) will use Espials Elevate video platform to power its WOW! ULTRA STB offering. Elevate gives service providers the ability to deploy IPTV, OTT and cable services quickly, with low deployment risk, and with predictable costs.
Tru Optik and SpotX partner to power connected TV ad marketplace
2018-10-02 14:30:11| Digital TV News
Tru Optik and SpotX have announced that via Tru Optik's OTT Data Marketplace, publishers using SpotX's Audience Management Engine will be able to pre-segment and validate audiences across all OTT devices before making them available for advertisers to buy programmatically.
Tags: tv
power
partner
connected
Innovid launches video ad creation tool for connected TV
2018-09-27 16:30:41| Digital TV News
Innovid has announced the launch of OTT Composer, an advertising tool that enables users to design interactive ads for Connected TV and scale dynamic creative across video everywhere. The product enables users to build an interactive video once and have it work across all OTT devices and channels.
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