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Tag: crossplatform
TVision and Gemius bring cross-platform measurement to the ad industry
2021-10-05 09:42:07| Digital TV News
October 4, 2021 TVision and Gemius have partnered to provide measurement of video ads across TV, mobile and digital, enabling the alignment of campaigns across all these platforms to avoid wearout and frequency overload.
Tags: industry
bring
measurement
crossplatform
TVSquared brings standardized, cross-platform measurement to TV
2021-02-02 15:20:43| Digital TV News
TVSquared has announced the launch of the ADvantage XP tier of its analytics platform. ADvantage XP measures the effectiveness of TV advertising through a scalable platform for linear, addressable and OTT/CTV.
Tags: tv
brings
measurement
standardized
Comscore to offer cross-platform movie measurement
2021-01-25 16:00:51| Digital TV News
Comscore (NASDAQ: SCOR) has announced Comscore Movies Everywhere, cross-screen measurement that will deliver daily reporting for sales regardless of release windows and platform.
Tags: offer
movie
measurement
comscore
Gracenote enables cross-platform search and discovery for sports content
2020-09-16 15:30:57| Digital TV News
Gracenote (NYSE: NLSN) has launched Gracenote Streaming Sports Catalogs. The data product ensures that sports content is easily searchable and discoverable across siloed TV platforms, services and devices.
Tags: search
content
sports
enables
Undertone and TVadSync create cross-platform TV targeting engine
2019-12-09 13:00:04| Digital TV News
Perion Network (NASDAQ:PERI) has announced that its Undertone unit is partnering with TVadSync to combine TVadSync's custom and one-to-one ACR (Automated Content Recognition) TV viewership data, with Undertone's premium reach and digital creative.
Tags: create
engine
targeting
undertone