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TVision and Gemius bring cross-platform measurement to the ad industry

2021-10-05 09:42:07| Digital TV News

October 4, 2021 TVision and Gemius have partnered to provide measurement of video ads across TV, mobile and digital, enabling the alignment of campaigns across all these platforms to avoid wearout and frequency overload.

Tags: industry bring measurement crossplatform

 

TVSquared brings standardized, cross-platform measurement to TV

2021-02-02 15:20:43| Digital TV News

TVSquared has announced the launch of the ADvantage XP tier of its analytics platform. ADvantage XP measures the effectiveness of TV advertising through a scalable platform for linear, addressable and OTT/CTV.

Tags: tv brings measurement standardized

 
 

Comscore to offer cross-platform movie measurement

2021-01-25 16:00:51| Digital TV News

Comscore (NASDAQ: SCOR) has announced Comscore Movies Everywhere, cross-screen measurement that will deliver daily reporting for sales regardless of release windows and platform.

Tags: offer movie measurement comscore

 

Gracenote enables cross-platform search and discovery for sports content

2020-09-16 15:30:57| Digital TV News

Gracenote (NYSE: NLSN) has launched Gracenote Streaming Sports Catalogs. The data product ensures that sports content is easily searchable and discoverable across siloed TV platforms, services and devices.

Tags: search content sports enables

 

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