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Oracle buys TOA Technologies in strike against Salesforce.com
2014-07-31 15:28:20| InfoWorld: Top News
Oracle is fleshing out its family of cloud applications and taking a competitive step against the likes of Salesforce.com with the acquisition of TOA Technologies, maker of software for companies centered around field services. Terms were not disclosed.
Tags: technologies
strike
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Oracle buys LiveLook for co-browsing technology
2014-06-20 15:55:58| InfoWorld: Top News
Oracle is scooping up co-browsing software maker LiveLook in a bid to flesh out its suite of customer experience software. LiveLook's product is already being used by more than 100 Oracle customers, having been embedded into Oracle's customer service application. It gives support and sales representatives a way to browse alongside customers in order to fix problems and help them make the right purchases, according to a statement.
Tags: technology
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buys oracle
Oracle buys BlueKai, gains massive consumer data mart
2014-02-24 16:32:37| InfoWorld: Top News
Oracle is moving into the market for big customer data by buying BlueKai, which aggregates data on consumers and offers it to marketers via a platform for running targeted marketing campaigns on the Web, offline and on mobile devices. Terms of the deal, which was announced Monday, were not disclosed. BlueKai's software helps manage large stores of customer and audience profile data that can be used in conjunction with various types of marketing software. The company's data marketplace containing hundreds of millions of profiles.
Tags: data
consumer
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massive
Oracle buys Corente for software-defined networking
2014-01-07 16:22:42| InfoWorld: Top News
Oracle is buying Corente, maker of SDN (software-defined networking) technology for WANs (wide area networks), in a strike against competitors such as Cisco and IBM. Terms of the deal, which is expected to close early this year, weren't disclosed on Tuesday. With Corente, Oracle will have a suite of network virtualization products that extends from LANs (local area networks) in corporate data centers to WANs, according to a statement.
Tags: networking
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buys oracle
Oracle buys sales order automation specialist BigMachines
2013-10-23 15:44:05| InfoWorld: Top News
Oracle is hoping to differentiate its CRM (customer relationship management) software from the competition with the acquisition of BigMachines, whose cloud-based system helps salespeople quickly put together and price complex orders. Terms of the deal, which was announced Wednesday, weren't disclosed. It is expected to close this year.
Tags: order
sales
specialist
oracle
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