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Comscore TV viewing data used to predict advertising audience decline

2020-01-16 21:00:54| Digital TV News

Comscore (NASDAQ: SCOR) has collaborated with Syracuse University (SU) to identify key variables that may determine advertising avoidance and audience dropoff during commercial airings. SU applied machine learning to Comscore data to identify key attributes and patterns that predict commercial viewership.

Tags: data advertising viewing audience

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