Dealerships, particularly large consolidated dealer operations need to add at least two other data analysis resources to effectively use data they have collected and input into their DMS and not be puzzled about where to spend their next ad dollar.
To complete the data puzzle, dealer management needs to add Big Data Optimization and Media Supply Side Platforms in order to calculate where to spend the next dollar for advertising.
There are steps and maps to get the most out of your data and then from your ad budget based on that data.
Listen and see how Rex Briggs, CEO of MarketingEvolutions, makes it clear about the steps to effective data optimization and media supply side platform maximization.
The Article Effective Dealership Advertising Is About More Than Your Own Dealership Data appeared first on Automotive Digest.