je.st
news
Four-fifths of broadcasters considering personalised ads
2019-11-28 11:00:01| Digital TV News
Four-fifths (80%) of broadcasters are considering implementing ads tailored to the consumer but are increasingly falling behind streaming services due hesitance around adopting cloud technologies, according to research carried out on behalf of ATEME.
Tags: ads
personalised
broadcasters
fourfifths
Category:Consumer Goods and Services