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Inside the Sneaker Wars Between Nike and adidas
2015-09-29 00:12:06| Footwear - Topix.net
This week is "Sneaker Week" at GQ.com and, to mark the occasion, the website has taken an in-depth look at the ongoing war between Nike and adidas. As GQ points out, Nike went virtually untested for decades as a "global sneaker juggernaut," only to see adidas launch an all-out arms race in an attempt to level the playing field and, ultimately, dethrone the Swoosh entirely - a move that's seen adidas poach a trio of Nike's designers, not to mention Yeezus himself.
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Category:Consumer Goods and Services