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NBCUniversal advertising metric measures viewing across both linear and digital
2018-04-05 16:40:36| Digital TV News
NBCUniversal has announced a unified advertising metric, measuring all live, on-demand and time-shifted commercial impressions on every viewing platform. Called CFlight, the metric delivers a comprehensive representation of advertising exposure within full episodes of shows across all screens.
Tags: digital
advertising
viewing
measures
Category:Consumer Goods and Services
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