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Xandr unifies audiences across CTV and linear addressable

2021-06-30 10:00:46| Digital TV News

June 29, 2021 Xandr has announced inventory analysis that unifies audiences and ad systems across linear addressable and OTT, so TV distributors can maximize yield and ad buyers can reach the audiences they care about.

Tags: linear audiences ctv addressable

Category:Consumer Goods and Services

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