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Tag: audiences
70% of audiences reached via streaming are not reachable via linear
2021-10-14 09:41:55| Digital TV News
October 13, 2021 TVSquared has released a report providing a view on converged TV, based on a survey of ad buyers in the U.S., UK, Germany and Australia. The report also analyzes billions of ad impressions from TVSquareds platform to uncover insights.
Tags: via
reached
linear
streaming
Acxiom and Totalplay to provide addressable audiences in Mexico
2021-07-27 18:59:07| Digital TV News
July 27, 2021 Acxiom has announced a partnership with Totalplay in Mexico. The partnership combines Totalplays addressable demand-side platform (DSP) with Acxioms ethically sourced, privacy-compliant audience data segments.
Tags: provide
mexico
audiences
acxiom
Xandr unifies audiences across CTV and linear addressable
2021-06-30 10:00:46| Digital TV News
June 29, 2021 Xandr has announced inventory analysis that unifies audiences and ad systems across linear addressable and OTT, so TV distributors can maximize yield and ad buyers can reach the audiences they care about.
Tags: linear
audiences
ctv
addressable
Kantar to measure TV audiences for MINTIC in Colombia
2020-02-18 14:30:14| Digital TV News
Kantar has announced an agreement with the Ministry of Information Technology and Communications of Colombia (MINTIC) to measure digital audiences of eight regional TV channels: Seal Colombia, Canal Trece, Canal Capital, Teleantioquia, Telecafé, Telecaribe, Telepacífico and Canal TRO.
Tags: measure
colombia
audiences
kantar
Comscore to measure The Cowboy Channel and RFD-TV audiences
2020-01-28 14:40:51| Digital TV News
Comscore (Nasdaq: SCOR) and Rural Media Group have announced that Comscore will provide audience measurement using return path data for two of Rural Media Group's networks, The Cowboy Channel and RFD-TV.
Tags: channel
measure
audiences
cowboy