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Ask Mrs. Trails: Nicole Lewis

2019-06-04 19:01:15| PortlandOnline

Intern Spotlight on Nicole Blake: Who She Is, What Shes Learning, and How She Sees the Marketing Industry

2018-07-26 12:30:27| Marketing and Public Relations - M&O

Yet another shift generational shift has arrived. For decades, understanding and reaching millennials has been a top priority for many brands and marketersand now more than ever as the generation represents the majority of the American workforce. However, Gen Zers are on the rise, with the oldest members of the generation getting big kid jobs and kicking off their careers. For marketers, this not only means adapting digital marketing strategies, but also nurturing the marketers-in-the-making who have or will join their ranks. At TopRank Marketing, were lucky enough to have a budding marketer and Gen Zer, Nicole Blake, on our team for the summer as our first-ever Digital Marketing Intern. And in honor of National Intern Day on July 26, we want you to get to know her, what shes learning, how she sees the digital marketing industry, and what she thinks the greatest opportunities to reach her generation are. Getting to Know Nicole Nicole grew up northwest of the Twin Cities in the Albertville-St. Michael area. For you locals: Yes. I grew up like 5 minutes from the huge Albertville Outlets, she quips. After graduating from high school, Nicole headed southwest of the cities to attend Minnesota State University, Mankato, where shes pursuing a degree in Marketing, with minors in Mass Media and Business Administration. But enough with the basics. How about a fun fact? According to Nicole, she earned quite an ironic nickname as a kid that refuses to go away. My nickname is Pickle. Pickle. I dont even like pickles, she laughs. I think it started as a rhyming thing when I was little, Nickel-Pickle, or something of the sort. My mom, along with her whole side of the family, call me Pickle more often than Nicole. In addition, Nicole is an avid traveler. There are so many places Id like to go, but I especially love the beach; sunshine and the ocean call to me, she says. [If I could jump on a plane tonight, Id go somewhere] like Bora Bora or Tahiti. What better way to relax than on a sandy island in French Polynesia, soaking up the warm rays in a private bungalow? Finally, perhaps the most intriguing, possibly disturbing fun-fact, when asked whether she prefers pancakes or waffles her response was: Im not much of a breakfast person. For what its worth, when pressed on the matter, she chose waffles. But, of course, well try to work breakfast education into her intern curriculum. How She Sees The Industry & Agency Life Now more than halfway through her internship with us, Nicole says shes encountered a few surprises with regards to the industry itself, as well as agency life. As for the industry, her sentiments are a good reminder that what we marketers do is nothing short of amazing but if were going to reach our changing audience and train up our newbies, we need collaboration. Whats surprised me the most about the industry is how much knowledge and expertise goes into planning, executing, and completing just one project, she shares. From a multi-faceted campaign to a single piece of content, getting a behind the scenes look at strategy and how much teamwork is needed has been super enlightening. Taking marketing courses and learning the concepts and terminology in the classroom is one thing, she adds. But actually getting the chance to apply those skills and gain hands-on experience in a real marketing agency has been nothing short of amazing. As for agency life, Nicole says shes been surprised by how casual it is. From the dress code to the environment and attitude of the agency, its been laid backin a good way, she says. No one ever seems too stressed out, but are also getting tons of things done each day. It's a fun place to work in. Nicoles Advice for Marketers on Reaching Her Generation These days, our entire lives are built around digital technologies So, it comes as no surprise that Nicole feels the best way to reach her generation is through digital means. Marketing messages that are intended for the younger generations should be disseminated through digital channels and smart devices to both engage and create personalization, she says. And building off the engagement and personalization piece, Nicole believes marketers need to strive to create an emotional connection with the younger generation. So, using humor or other emotion-evoking approaches are a must, in her opinion. We have short attention spans and we want to be moved, she explains. If we dont feel connected to the information or find it interesting, we most likely arent going to absorb it. If we dont feel connected to the information or find it interesting, we most likely arent going to absorb it. - Nicole Blake, Digital Marketing Intern, on reaching #GenZ When it comes to driving action, particularly when it comes to consumer products, make sure some of the tried-and-true value propositions are at the forefront of messaging. Much of my generation is still in school or just beginning their careers, Nicole says. We want value and purpose, but we also want affordability. Be explicit about freebies or special discounts; saving money is always an attention grabber. Cheers to the Next Generation of Marketing Thank you to Nicole for her insights and candidness especially your public admission that breakfast (and all its delicious glory) isnt your thing. Were so glad weve had the opportunity to work with you, get to know you, and help you get started on your marketing journey. For all the seasoned marketers out there, be ready for the next generation of marketers to join your ranks. They want to get their hands dirty, theyre down to collaborate, and they can bring you some interesting insight on how to reach the next generation. Finally, to all the interns out there. Happy National Intern Day! Interested in joining the TopRank Marketing team? Take a gander at our open positions. The post Intern Spotlight on Nicole Blake: Who She Is, What Shes Learning, and How She Sees the Marketing Industry appeared first on Newsroom.

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Urban Decay Taps Nicole Ritchie for New Campaign

2017-09-21 15:24:00| Happi Breaking News

To front for Troublemaker mascara in a video series.

Tags: urban campaign nicole decay

Post-Tropical Cyclone NICOLE Forecast Discussion Number 57

2016-10-18 10:56:44| National Hurricane Center (Atlantic)

Issued at 500 AM AST TUE OCT 18 2016 000 WTNT45 KNHC 180856 TCDAT5 POST-TROPICAL CYCLONE NICOLE DISCUSSION NUMBER 57 NWS NATIONAL HURRICANE CENTER MIAMI FL AL152016 500 AM AST TUE OCT 18 2016 Nicole is finally losing its tropical cyclone characteristics as it merges with a frontal system over the cold waters of the North Atlantic. The circulation is becoming elongated with the remaining deep convection in a band well to the east of the center. The initial intensity is reduced to 55 kt based on a combination of satellite intensity estimates and earlier scatterometer data. The post-tropical cyclone is expected to complete extratropical transition in the next 12 hours, the it should continue as a vigorous extratropical storm through 36 hours before it is absorbed by another extratropical low. The initial motion is 030/27. The cyclone should continue quickly north-northeastward on the east side on a deep layer trough over the Labrador Sea until the cyclone dissipates. The main hazard associated with the post-tropical cyclone will continue to be the large area of high seas. Swells from the system will affect much of the North Atlantic basin during the next couple of days. This is the last advisory on Nicole issued by the National Hurricane Center. Additional information on this system can be found in High Seas Forecasts issued by the National Weather Service, under AWIPS header NFDHSFAT1, WMO header FZNT01 KWBC, and available on the Web at http://www.opc.ncep.noaa.gov/shtml/NFDHSFAT1.shtml. FORECAST POSITIONS AND MAX WINDS INIT 18/0900Z 47.1N 39.5W 55 KT 65 MPH...POST-TROPICAL 12H 18/1800Z 51.7N 36.7W 60 KT 70 MPH...POST-TROP/EXTRATROP 24H 19/0600Z 57.0N 35.5W 60 KT 70 MPH...POST-TROP/EXTRATROP 36H 19/1800Z 62.0N 33.0W 60 KT 70 MPH...POST-TROP/EXTRATROP 48H 20/0600Z...DISSIPATED $$ Forecaster Beven

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