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NBCUniversal adopts Ad-ID for its One Platform

2021-07-23 08:38:18| Digital TV News

July 22, 2021 NBCUniversal has announced Ad-ID as its standard for advertisers on its One Platform. From quality control to frequency capping, Ad-ID simplifies and streamlines the ad delivery process while improving the consumer experience.

Tags: one platform adopts nbcuniversal

 

NFL cuts new 10-year deal with Amazon, 11-year contract extension with NBCUniversal

2021-03-19 09:21:00| Telecompaper Headlines

(Telecompaper) Amazon said it has cut a 10-year deal with the National Football League (NFL) to exclusively broadcast 15 Thursday Night Football games and one pre-season game per year on Prime Video in the US...

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NBCUniversal expands addressable footprint via Charter partnership

2021-02-25 19:30:35| Digital TV News

NBCUniversal has announced an advertising agreement with Charter Communications that will expand its U.S. household addressable footprint by nearly 40% to 45 million households, making it one of the largest.

Tags: partnership charter expands footprint

 

FreeWheel and NBCUniversal automate linear ad decisioning

2020-12-02 16:30:00| Digital TV News

FreeWheel (Nasdaq: CMCSA) has announced a linear/digital convergence: FreeWheel will be leading ad decisioning across all NBCUniversal (NBCU) properties using their new AutoScheduler technology.

Tags: linear automate decisioning freewheel

 

Eros partners with NBCUniversal to launch Eros Now Prime

2020-03-23 17:00:44| Digital TV News

Eros International (NYSE: EROS) has announced that Eros Now has entered into a content deal with NBCUniversal and will launch Eros Now Prime, a stand-alone English content offering with over 2,000 hours of programming.

Tags: partners prime launch partners launch

 

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