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Tag: linear
DISH Media taps FreeWheel for both traditional and addressable linear TV
2019-12-11 19:30:05| Digital TV News
FreeWheel (Nasdaq: CMCSA) has announced that DISH Media will partner with FreeWheel to enable linear inventory allocation and a holistic view of TV advertising performance across both traditional, demo-based buys and household-level, addressable TV campaigns.
Tags: tv
media
traditional
linear
MadHive, Inscape to enable linear, OTT planning, activation & attribution for Local TV
2019-06-12 16:30:27| Digital TV News
MadHive has announced the integration of Inscapes glass level TV viewing data into its AI advertising platform. Broadcast networks can now sell linear advertising alongside data enriched OTT inventory, as well as provide brands with the ability to manage campaigns in real-time.
Tags: tv
local
planning
enable
ATEME renews partnership with Hitachi Kokusai Linear
2019-04-23 10:30:23| Digital TV News
ATEME has renewed its partnership with Hitachi Kokusai Linear (HKL). ATEME will supply low latency Kyrion encoders for use alongside HKL transmitters to support growing demand from Brazil's broadcast market.
Tags: partnership
linear
hitachi
renews
SpotX and clypd to integrate for linear TV and OTT
2019-04-11 15:30:43| Digital TV News
SpotX and clypd have announced a plan to integrate their platforms. The collaboration allows for the unification of audience segment definitions across disparate channels, forecasting audience viewership, transactions, and reporting across linear TV and OTT.
Univision partners with Amobee for linear TV analytics
2019-04-03 12:50:02| Digital TV News
Amobee has announced an agreement with Univision Communications to be the linear television optimization platform of record, allowing advertisers to plan and transact against their custom strategic target audiences or proprietary first party data.
Tags: partners
linear
analytics
univision
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