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Tag: audience
BARB renews audience data contracts with Kantar
2021-06-02 13:00:03| Digital TV News
BARB has announced that Kantar has won contracts to continue to deliver audience measurement for the UK TV industry, including expansion to report content ratings and viewing for streaming services.
Tags: data
audience
contracts
barb
E-Vision launches TV audience measurement initiative
2021-05-25 09:00:12| Digital TV News
E-Vision has announced a Television Audience Measurement (TAM) system for its eLife IPTV service. TAM enables TV stations to develop programs that match the desires of their audience and to air them at the most appropriate times.
Tags: audience
measurement
initiative
launches
Blockgraph and The Trade Desk partner on Unified ID 2.0 audience targeting
2021-05-07 17:30:31| Digital TV News
Blockgraph is to work with The Trade Desk to facilitate first-party Unified ID 2.0 audience targeting in TV advertising. The integration will enable advertisers to run multi-platform TV campaigns that put privacy first.
Tags: partner
trade
audience
desk
SpotX integrates audience data from TVSquared
2021-04-27 15:30:46| Digital TV News
TVSquared has been onboarded by SpotX as a measurement and attribution partner to power real-time analytics on delivery, audience, and outcomes for CTV campaigns in North America, Europe, and Latin America.
Tags: data
audience
integrates
integrates data
SpotX expands privacy-compliant CTV audience data tools
2021-04-16 14:30:03| Digital TV News
SpotX has developed a suite of audience data tools that enables media owners and advertisers to target audiences using first-party, third-party, or subscriber data in a privacy-compliant way.
Tags: data
tools
audience
expands