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Streamhub enhances video audience analytics with Kantar data

2021-04-13 17:30:54| Digital TV News

Kantar is collaborating with Streamhub to incorporate data from Kantar's video tagging technology into Streamhubs analytics platform, making its audience insights from video streaming more intuitive and actionable.

Tags: video data audience analytics

 

PubMatic to integrate Samba TV data for CTV audience targeting

2021-04-09 13:00:35| Digital TV News

Samba TV's first-party Connected TV data will be integrated with PubMatic's (Nasdaq: PUBM) advertising platform to provide media buyers with omniscreen targeting in the United Kingdom, Germany, Italy, and France.

Tags: data audience integrate targeting

 
 

Kantar and Ipsos to deliver cross-media audience measurement for the Netherlands

2021-03-30 15:00:59| Digital TV News

Kantar and Ipsos have won contracts to deliver cross-media audience measurement for the Netherlands. Working with NMO, the solution is the world's first truly integrated audience measurement programme.

Tags: the audience netherlands deliver

 

TiVo to expand ad reach with BDEX ML-based audience targeting

2021-03-24 10:00:22| Digital TV News

TiVo will use the BDEX Omnisource IQ Machine Learning solution to create, based on its TV data, a model of advertisers ideal target audiences. Advertisers can then activate these audiences via the platform of their choice.

Tags: reach expand audience targeting

 

Ovation signs with Comscore for VOD audience measurement

2021-03-11 12:30:18| Digital TV News

Comscore (Nasdaq: SCOR) has announced an agreement to provide Ovation, an American television network dedicated to art and culture, with video-on-demand (VOD) audience measurement.

Tags: audience signs measurement vod

 

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